Genetec Inc. introduces new Retail IntelligenceApplication at Intersec 2017

Sunday 22 January 2017
Firas Jadalla

DUBAI – MENA Herald: Genetec Inc. (Genetec), a leading provider of IP security and intelligence solutions,today will offer early previewsof anew application designed to transform existing video surveillance content into powerful consumer insights at Intersec 2017, the world’s leading trade fair for security, safety and fire protection taking place until January 24, 2017 at the Dubai International Convention and Exhibition Center (DICEC). The new Genetec Retail Intelligence application filters and analyzes incoming video surveillance data to produce actionable intelligence about store operations, buying patterns, and trends. Visit Genetec at Stand J38, Hall S1 within DICEC.

The UAE has positioned itself as the region’s leading retail hub, with a recent study by the Dubai Chamber of Commerce and Industry forecasting Dubai’s retail sector in particular to touch AED 200 billion in 2017 and expand at an average of 5 per cent annually. The retail data gathered from the Genetec retail intelligence application will enable marketing, operation and merchandising staff of boutique-style stores or large multi-site retailers to improve their customers’ experiences and impact in-store profitability by increasing consumer engagement.

Genetec Retail Intelligencewill help retailers gain a deeper understanding of customer behavior, needs and preferences to build a more personal relationship by analyzing and correlating information gathered from multiple sensors such as video surveillance cameras and point-of-sale systems. With powerful analytics such as queue management, heat mapping, directional analysis, people counting and conversion rate analytics, the application can notify staff in real-time to respond to shoppers in the store or in a particular section. It will also inform them about long lines on check-out lanes or changing rooms so that the necessary staff can be reassigned. Marketing and merchandising professionals can use the information provided by the application to design new promotions and optimize inventory strategies from within a single interface.
"There is a wealth of information collected by security systems that has gone virtually untapped until now,” said Derek Arcuri, Product Marketing Manager for Genetec Retail Intelligence. “Our Genetec Retail Intelligence application will help retailers not only gaininsights into store performance and customer buying patterns, but will generate powerful analytics-driven intelligence, delivered in a format that can be easily understood, interpreted and shared. Genetec Retail Intelligence will be available via a cost-effective subscription basis that will work with a wide variety of camera brands, and will not require complex and expensive additional equipment," added Arcuri.

“Retail is a key pillar of the UAE’s economic diversification strategy and we extend our support to the country’ retail industry by presenting our latest application that can provide valuable data on customer behavior to retailers. Genetec will throw the spotlight on its video surveillance application and how it can be leveraged for some powerful real-time in-store intelligence that can improve and impact sales and customer experiences. With a user-friendly customizable dashboard, Genetec Retail Intelligence will provide real time insights as well as in-depth analytics based on activity patterns over time. It can be easily accessed by any Internet-enabled device, allowing retailers to stay connected regardless of where they are located,” concluded Firas Jadalla, Regional Director - Middle East and Africa, Genetec.

Genetec Retail Intelligenceis designed to be infinitely scalable and optimized to easily interpret data from a multitude of stores—from small franchise operations to large-scale retail chains. Information gathered from multiple stores in different locations will be available for comparison across locations, giving retailers a greater understanding of their entire business operations.

Genetec Retail Intelligence is expected to be available in early Q3 2017 andwill work with new or existing security installations on a subscription basis. Genetec is currently offering ‘first-look’ demonstrations at Intersec 2017. For more information, visit:

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