ASI (Al Shafar Interiors) appoints new Managing Director to drive business growth and diversification

Sunday 11 June 2017

Dubai - MENA Herald: ASI (Al Shafar Interiors) , a subsidiary of ASGC (Al Shafar General Contracting), has announced the appointment of Mazen Kaba as Managing Director, ushering in a new strategic focus on increased diversification and future growth.

Kaba comes to ASI with more than two decades of senior leadership experience. Having supervised the delivery of numerous multi-million dollar projects in the UAE, Saudi Arabia, Egypt, Angola, and Syria, Kaba will be involved with key ASI projects in the region. This will include projects under the ASGC umbrella as well as collaborations with other leading contractors. Some of the highest profile projects include Green Community Phase 2 and 3, Bluewaters Island Residential, and La Mer Open Beach Retail.

Bishoy Azmy, CEO of ASGC, said: “With such a strong background in our area of expertise, Mazen was the ideal choice to lead ASI’s operations towards achieving our present and future goals. His track record of delivering high-value projects to impeccable standards is well-aligned with our mission to develop world class interiors, and we have every confidence in his abilities as Managing Director of ASI.”

On joining ASI, Kaba said: “ASI represents the values that I most appreciate in a company: a commitment to quality, cutting edge solutions, and global best practices, with designs that are uniquely crafted to client expectations. In my new role as Managing Director, I aim to bring even greater value to both our brand and our customers by pursuing new techniques of working, diversifying our capabilities, and harnessing the myriad of opportunities that we believe Expo 2020 will open up for our field.”

Diversification is a key consideration for ASI, as the company seeks to boost its capacity for customization by entering new business lines and bringing highly-talented professionals into the company. This, along with increasing operational efficiency and introducing new technological advances and manufacturing methods, will now be driven by Kaba.

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