Gift Joy to Labor Camps with This Ramadan

Wednesday 14 June 2017

Dubai - MENA Herald: Reiterating its commitment to spreading happiness, has joined hands with social initiative Pink Mango Project this Ramadan. This unique collaboration allows people to use the online gifting platform to buy small tokens of appreciation for residents of the many labor camps found across Dubai, and in this way celebrate the spirit of giving that is synonymous with the Holy Month.

Gift boxes with Arabic sweets or cupcakes can be bought on, and joi Agents will deliver them to labor camps across the city, providing a memorable experience and the sweetest of surprises to these hardworking laborers during their Iftar hour.

When placing these orders, users can also include a personalized message with their gifts. Each delivery is photographed to share the special moment with the sender. These gifts are for a good cause, and prices start at a reasonable AED 20 to promote greater participation in the cause.

“The Pink Mango Project is doing some great work here in Dubai. Our goal of spreading happiness is perfectly aligned with that of, and we’re delighted to support them with their outreach and charitable efforts," said Ritesh Tilani, co-founder of joi.

"Our brand has always stood for making people feel special and spreading happiness across the cities where we operate. By collaborating with Pink Mango Project this Ramadan, we're giving joi customers a chance to acknowledge and give back to those hardworking individuals who have helped build this incredible city we call home," added Alper Celen, co-founder of joi.

Pink Mango Project is a social initiative started in 2016 that celebrates the idea of happiness across Dubai. Being a group of residents who have been in Dubai for a long time, it’s their way of giving back to the society. The project is a simple thought of a few young minds having some disposable income, wanting to contribute towards the happiness and wellbeing of society. The project aims to support the country’s vision of becoming the World's Happiest Nation.

Rohit Sharma, founder of the Pink Mango Project commented: “The idea of the initiative celebrates the spirit of Ramadan in the true sense and we are glad to be able to put this forward thanks to the support of This will be a great opportunity for residents to share a little slice of happiness within the community for a far greater good.”

joi focuses heavily on convenience, with free same-day premium delivery guaranteed for flowers and most items available on the site. For gifting inspiration, ‘joi’s Angels’ are also available to assist customers in selecting the most appropriate gifts for those who matter.

And because joi believes that the whole gifting experience should reflect the sentiment of the sender, from ordering to delivery, they take the utmost pride in their delivery of ‘joi moments’. When a joi gift is sent, it is hand-delivered by a stylishly uniformed ‘Agent of joi’ who is always there with a smile. To really make a lasting impression, gifts can also be delivered with a singing telegram or a personalized video message recorded through the innovative joiCam feature.

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