First week of DSS 2016 spreads joy and happiness across the city

Saturday 16 July 2016

Dubai - MENA Herald: Buzzing with excitement across the city, the first week of Dubai Summer Surprises spread joy and happiness among residents and tourists alike in Dubai, offering an incredible line-up of thrilling activities that were enjoyed by all.

Whether it was the brand new game ‘Angry Birds: Splat That!’ featuring iconic Angry Birds at Dubai Festival City Mall, the one of a kind - Beijing Chinese Circus at Mercato, the engaging BRICKS at BOXPARK with the LEGO® brand, intense life-sized gaming experiences with Hasbro Gaming at Dragon Mart 2, or the adorable play time with My Little Pony Live Show and Beauty Corner at Ibn Battuta Mall, visitors and shoppers to malls were all smiles while interacting with DSS events.

The joy and happiness for all DSS visitors were doubled with the shopping experience through the unparalleled special offers of up to 75 percent off on a diverse range of merchandise, as friends and families delighted in FUN, EVENTS and DEALS at the malls all week long! Unbeatable deals have just begun and shoppers are delighted to head to malls and indulge in all the incredible promotions, while happy retailers and shopping malls are overjoyed with booming sales from a successful week of summer surprises.

The 19th edition of DSS, which runs until 20 August under the theme ‘Own The Summer’, is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism).

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