Bloom Holding implements SAP as its Integrated ERP Solution

Monday 02 May 2016
Sameh Muhtadi

Abu Dhabi - MENA Herald: Bloom Holding, a subsidiary of National Holding, has chosen SAP, a global leader in Enterprise software, as its integrated Enterprise Resource Planning (ERP) solution for all Bloom Holding subsidiaries.

In implementing the SAP ERP solution, Bloom Holding aims to integrate all its business processes and operations by leveraging advanced IT applications for improved enterprise-wide performance. Towards this end, Bloom Holding completed the implementation of core SAP modules with REFX (Flexible Real Estate) module in January 2016, which consists of procurement, sales, leasing and finance modules.
Sameh Muhtadi, CEO of Bloom Holding, said: “The selection of SAP as our ERP solutions provider articulates Bloom Holding’s vision to transform our business by leveraging market-leading technology that will increase the company’s agility, ensure scalability and improve controls. Through the deployment of the ERP solution, Bloom Holding seeks to achieve streamlined business operations across its subsidiaries and deliver superior results. We are confident that the successful implementation of the SAP ERP solution will help us achieve higher productivity as well as better process efficiencies and decision making through improved team collaboration.”
Bloom Holding plans to integrate additional operational areas of business with SAP solutions in the near future. Cityscape Abu Dhabi 2016 marked the first significant demonstration of Bloom Holding’s success with SAP. The SAP driven solution allowed Bloom Properties, to deliver an exceptional customer experience at the event by offering clients the convenience of end-to-end booking on-site. The solution will further enhance Bloom Properties’ credibility in the real estate industry by enabling the developer to issue Sales and Purchase Agreements in a record period of time.

Tayfun Topkoc, Managing Director, SAP UAE, said: “Bloom Holding is driving the UAE’s role as a global leader in using smart real estate solutions to develop sustainable and well-managed environments. With the UAE continuing to be a hub for strong real estate investment, SAP is co-innovating with Bloom Holding to localize global best practices in technology that provide full visibility to drive business competitiveness, and enhance the customer experience to make it easier for homebuyers to research, purchase, and manage their properties.”

Earlier in April 2016, Bloom Properties announced that it had sold 90% of FAYA, the fourth phase of its master planned community Bloom Gardens, within just one week of its launch during Cityscape Abu Dhabi. FAYA was launched as part of Bloom’s participation in the 10th anniversary edition of the leading property event hosted at the Abu Dhabi National Exhibition Centre (ADNEC).
Bloom Gardens is an exclusive residential community nestled in the heart of the capital minutes away from the natural sanctuary of the Corniche Al Qurm and Khalifa Park. Once completed, FAYA will include a total of 132 Townhomes made up of 28 four-unit clusters and four five-unit clusters.
FAYA is an attractive investment opportunity for potential buyers and investors with a payment plan linked to construction milestones with 65% of the total amount to be paid upon completion. Set for completion in Q4 2017, FAYA is expected to allow investors to realize significant return on investment in a very short period of time.
Bloom Holding, a subsidiary of National Holding, is a group of companies dedicated to developing sustainable and integrated urban communities that offer an enriching lifestyle and quality of life. The Group is driven by its vision to surpass the expectations of buyers and investors through partnerships with best-in-class providers in education, hospitality, health care and property services. Bloom Holding has an established and growing portfolio of projects within the UAE, the MENA region, Europe and the United States.

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