Mashreq Bank wins ‘Best Contact Center’ Award at ceremony in Germany

Thursday 07 June 2018
Sumit Bhatia, Head of Direct Business Channel
Dubai - MENA Herald:

Mashreq Bank, the UAE’s leading financial institution, was presented with the prestigious ‘Best Contact Center’ award in EMEA from The Global Association for Contact Center and Customer Engagement Best Practices. The 13th edition of the ceremony and conference celebrates vision, innovation and accomplishments within the customer service industry. 

Mashreq Bank continues to set the regional benchmark for call centre success across the region and was also recently honoured at the 2018 Insights Middle East Call Center Awards and the Service Olympian Awards by Ethos. The Bank is also a recipient of the prestigious 2018 Gallup Great Workplace Award for its commitment to creating a nurturing and engaging work environment.

Sumit Bhatia, Head of Direct Business Channel said, “We are delighted to be recognized for our contact center capabilities and our commitment to best practices within the customer service industry. We are proud of our call center staff, and this award is a testament to their hard work and dedication to our customers. Delivering the highest quality service to our customers is our number one priority and this award speaks to the core of our business. We will continue to strive for customer engagement and will remain committed to delivering service excellence.”

Competing against several industries across the region, Mashreq Bank presented to a panel of independent judges at the conference held on the 10th of May in Berlin, Germany. Following a rigorous judging and submission process, Mashreq successfully demonstrated best practices to maintain the performance and efficiency of their contact centre.  

“At Mashreq Bank, we are constantly developing our contact centre to ensure the highest standard of customer satisfaction and we are proud to be recognized for our efforts. The awards this year were very competitive and this accolade is a reminder of our relentless focus on customer centricity,” Sumit concluded.

The 2018 Global Association for Contact Center and Customer Engagement Best Practices is the world's largest contact centre association, with close to 200,000 members in 200 countries. Established in the UK in 1999, the awards receive on average around 1,500 submissions annually from call centres across all industries including both in-house and outsourced operations.

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