Dubai Properties Launches Sale of Casa Viva Townhouses at Popular Master-planned Community - Serena

Sunday 11 June 2017

Dubai - MENA Herald: Dubai Properties, a leading Dubai-based real estate master developer and asset manager, is announcing the launch of sales of Casa Viva, marking phase 3 of its family-friendly Serena community at Dubailand on 12 June 2017 at the newly opened Dubai Properties Sales Gallery on the 9th floor in Vision Tower, Business Bay. The launch of the well-appointed and affordable residential townhouses follows the successful sales of phase 1 and phase 2 of the master-planned community - Bella Casa and Casa Dora respectively.

Inspired by Spanish design and architecture, Casa Viva comprises more than 400 two- and three- bedroom townhouses. Serena features a total of four affordable residential sectors that will be served by three community centres, as well as a lifestyle plaza. This makes Casa Viva an ideal investment opportunity for families seeking a dynamic, vibrant and energetic lifestyle in an efficiently designed community that promises affordability, superior quality construction and finishing, as well as world-class amenities.

Masood Al Awar, Chief Officer-Commercial at Dubai Properties, said: “Through the launch of Casa Viva in Serena, Dubai Properties is enhancing the affordable housing segment and market dynamics - one of our key objectives for 2017. With this launch we continue to support Dubai’s vision of addressing the diversified needs of its residents.”

He added: “Our investors and end-users have come to expect competitive payment options, desirable quality homes, sought-after facilities and an overall valuable lifestyle when they choose a Dubai Properties home. Similar to our earlier launches at Serena - Casa Dora and Bella Casa - we are confident that Casa Viva will attract a huge uptake from Dubai’s residents.”

Located within the Dubailand district, Serena offers direct access to Emirates Road, and is situated next to Layan and Al Waha communities. The 8.2 million sq ft master-development features a variety of amenities including recreational facilities, swimming pools, fully fitted-out gym, play areas, and a healthcare facility. Away from the bustle of city life, Serena is surrounded by lush green spaces and differentiated neighbourhoods that enable its residents to thrive and enhance their overall quality of life.

For more information on Casa Viva and the Serena development, please log on to or visit the Dubai Properties Sales Gallery on the 9th floor at Vision Tower, Business Bay.

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