Visa and come together to support UNICEF’s ‘No Lost Generation’ initiative

Wednesday 05 September 2018
Dubai - MENA Herald:

Visa (NYSE:V), the world leader in digital payments, today announced the launch of ‘Your Child, Every Child’, its charity campaign in collaboration with, the leading online retailer in the MENA region, in support of UNICEF’s ‘No Lost Generation’ initiative. The campaign will run during the back-to-school period, starting from 3rd September up until 9th September 2018.

During this period, for every purchase from’s dedicated UAE “Back-to-School” range paid for using a Visa card, Visa will subsequently donate AED 10 towards UNICEF’s ‘No Lost Generation’, a program that supports children affected by the crisis in the region - providing them with the required psychosocial care and youth leadership and empowerment opportunities. The funds will be entirely donated by Visa and no amount in addition to the cost of the purchase will be debited from the Visa cardholder’s account during or following the transaction on

Andrew Woolnough, Vice President, Corporate Communications, CEMEA, at Visa, commented: “At Visa, we are deeply committed to being a responsible corporate citizen that creates a positive social impact across the countries and communities in which we operate. Through our ‘Your Child, Every Child’ campaign, in association with and UNICEF, we hope to enable our cardholders to be part of a special cause and feel good about their purchases in more than one way. By using a Visa card to purchase your child’s back-to-school essentials on, you are essentially helping another child access education. We are proud to support UNICEF’s ‘No Lost Generation’ initiative in an innovative and collaborative way.”

Warrick Godfrey, Senior Regional Marketing Director at, commented: “To be able to provide a service for our customers to be part of a great cause, helping children through the ‘No Lost Generation’ initiative, is something we’re very pleased to be able to do. By simply making their purchase on with Visa, we can support these children’s education at a time when families are focused on preparing their own children to go ‘Back to School’. To come, together with Visa to support UNICEF and make a difference in these children’s lives, is something we are proud to be part of.”

“We strongly believe that children’s issues are everyone’s business. The only way forward is addressing challenges facing children, together. Visa’s commitment to supporting the ‘No Lost Generation’ cause is a great testament to that commitment to change with The donation from VISA will help children access the education and the leadership opportunities they deserve to reach their full potential,” noted Eltayeb Adam, UNICEF Gulf Area Office Representative.

Under the terms of the promotion, any Souq customer can participate in the campaign using a Visa card for the purchase of any item within Souq’s dedicated UAE “Back-to-School” category, available on the UAE website. At the end of the campaign, Visa will use the number of transactions to determine the total amount of the donation to UNICEF, which it will then donate to UNICEF’s ‘No Lost Generation’ initiative. Full terms and conditions of the promotion are available on the sites and

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