Transporting shoppers back to 1904, iconic luxury jeweller Cartier will participate in this year’s Dubai Shopping Festival (DSF) for the first time ever in celebration of the launch of the latest model of the legendary timepiece Santos de Cartier, announced Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism.
Showcasing at The Dubai Mall, Cartier will unveil a monumental popup structure, inspired by the innovative Alberto Santos Dumont airplane, in the brand’s first major public event starting 20 to 26 January. Enjoying a week’s location by the famed Dubai Fountain, the global exclusive activation will both educate and delight shoppers as it brings to life the historical first wristwatch created by Maison Cartier in 1904.
The statement installation of the Demoiselle airplane will allow visitors to discover the new Cartier Santos collection as well as the world aviation pioneer, Alberto Santos-Dumont who inspired the creation of the original pilot’s watch, through a series of experimental and immersive rooms. The showcase will present a multi-sensorial experience and the opportunity to hear the roaring engine of the Santos plane and some background recordings of the early flying coverage whilst encountering the subtle air generated from flying.
For more information, please visit www.mydsf.ae or @DSFSocial and #MyDSF for the latest news, information and events.
DSF is supported by strategic partners which include: Emirates Airlines, Emaar (The Dubai Mall), Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), AW Rostamani Group, Al Futtaim Group (Dubai Festival City Mall), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2), Dubai Duty Free, ENOC, Al Zarooni Group (Mercato), Meraas and Etisalat. The key sponsors include VISA, Emirates NBD and Jumbo.
