Al-Othaim Group launches its first Snow City in Egypt

Sunday 07 July 2019
Riyadh - MENA Herald:

Abdullah Al-Othaim Leisure & Tourism Company, Saudi Arabia’s major business group, opened its first Snow City family entertainment project at City Stars Mall in Cairo, Egypt.

The Snow City was launched in the presence of His Excellency Osama Noqaly, the Ambassador of Saudi Arabia to the Egypt; and the Chairman of Al-Othaim Group Mr. Abdullah Saleh Al-Othaim, Vice Chairman & CEO Mr. Fahad Abdullah Al-Othaim; and other dignitaries. 

Snow City, the fifth leisure project of Al-Othaim Group in Egypt, was developed at an estimated investment of 500 million Egyptian Pounds, spanning over an area of 60,000 square feet with freezing temperature controlled below 5 degree Celsius.  

The Snow City is covered with 750 pounds of snow manufactured using pure water. The project also uses the latest international specifications and French technology with committed safety and security measures implemented to provide the real snow environment.

The Snow City, dubbed an environmentally friendly project, lets visitors ‘live-in’ snow environment all year long.

Commenting on the launch of the project, Mr. Fahad Abdullah Al-Othaim, Vice Chairman and CEO, said, “We are extremely happy to open our latest leisure project in Egypt. This opening comes under the framework of the new expansion of the leisure projects outside the Kingdom of Saudi Arabia. We are increasing our investment in the leisure and tourism industry across different countries in the Arab region.”

“The company's expansion plan specifically, in the Egyptian market refers to the attractive investment climate in Egypt and the feasibility of all the investment components, such as government facilitations, developed infrastructure and high population density,” he added.

Mr. Fahad further said, “Al-Othaim expects a bright future for the leisure and tourism industry in the Middle East. This sector has become most attractive for the local investments and the foreign investments as well. This investment is a driving force for the regional economies, which requires diversification of leisure and tourism products in this market.”

Al-Othaim Leisure and Tourism Company is considered as one of the largest Saudi Companies in leisure sector for implementing and managing family entertainment centers and tourism projects.

Snow City has been conceptualized and implemented according to a well-studied strategy to expand in leisure and tourism sector in Saudi Arabia, the UAE, Oman, Egypt and Jordan.

Al-Othaim Leisure & Tourism Company has a distinct portfolio of outlets and entertainment cities such as: Saffori Land, FabyLand, Snow City, Splash Water, Action Zone, My Town and Extreme Zone.

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