Tuesday 30 April 2019
Sridhar Iyer, Head of Marketing and Mashreq Neo
Dubai - MENA Herald:

Mashreq Bank has appointed TBWA\RAAD as their creative agency of record in the region.

TBWA\RAAD, part of Omnicom Group Inc., will work closely with Mashreq’s in-house marketing and communications team to strengthen the bank’s position as the region’s most progressive and innovative community-focused bank.

Sridhar Iyer, Head of Marketing and Mashreq Neo, said, “We are pleased to be partnering with TBWA\RAAD. Over the years, TBWA\RAAD have designed and delivered exceptional marketing campaigns for several international brands across industries. We believe our partnership with TBWA\RAAD will offer us the right marketing platform as we embark on the next phase of our digital transformation journey.”

Reda Raad, CEO of TBWA \ RAAD commented, “We are thrilled to be working with Mashreq. Our data-driven disruption model questions and challenges normal conventions and we feel the rapid digital transformation of the banking industry really needs a clear voice of reason. We believe we can create memorable campaigns that position Mashreq as both educational and aspirational to their customers and stakeholders”

As one of the UAE's leading financial institutions, Mashreq Bank has a strong business presence in the region.  

TBWA\RAAD Middle East is one of the leading advertising agencies in the region and has extensive experience in the financial and technology sectors, delivering marketing communications solutions across customer journeys. Dubai Headquarters is the hub for an extensive network of 12 offices and affiliates across the MENA region. TBWA\RAAD was awarded, the 8th Bravest Agency on the Planet, Most Awarded Agency in the Region, Agency of the Year, Network of the Year in 2018.

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