Ascott Uses UAE Vision 2021 As Inspiration For Its Environmental Approach

Monday 27 November 2017
Dubai - MENA Herald:

The world’s leading provider of serviced residences, The Ascott Limited (Ascott), is transforming the hospitality sector’s environmental initiatives with it’s Global ‘Go Green’ initiatives. In Dubai, the team is using the UAE Vision 2021 as inspiration, as they aim to make small changes to create a big impact. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, launched the UAE Vision 2021 with one of the key pillars to ensure sustainable development while preserving the environment.

Vincent Miccolis, Ascott’s Country General Manager for the Middle East & Turkey, says it is important for the hospitality sector to move towards greener practices: “Ascott is striving to be more environmentally friendly. The success of these initiatives relies on local support from our colleagues and our residents. In Dubai, our colleagues and long-stay guests are embracing the mantra to ‘Go Green’. There is always more we can do and we regularly assess our approach to the environment and adopt new practices where possible, with our goal of defining global green living.”

Ascott encourages a number of sustainability measures in its Dubai property, Ascott Park Place, which was recently voted best serviced-residence provider in the city at the World Travel Awards. Ascott’s approach encourages residents and staff to get involved, ensuring the community of the property contributes to protecting the environment.

Ascott creates greeting cards for its residents and rather than use virgin paper, the team uses recycled paper. So, every time a resident receives a birthday card or anniversary note, they know it is environmentally friendly.

Improving the quality of air is a key motivator in UAE Vision 2021 and Ascott runs an ‘Adopt a Plant’ campaign, to drive awareness amongst the team and contribute to improving air quality in offices.

The first Thursday of every month is Ascott Green Day, where customer-facing colleagues each wear a Green Ascott polo shirt to promote awareness amongst other staff and guests. Hints, tips and reminders on how to conserve energy and water accompany this scheme.

Caps Of Love is an initiative to collect bottle caps. Residents save their bottle caps and the housekeeping team collects them. When enough caps are collected and a target weight achieved, they are donated to a charity that exchanges them for a wheelchair. Old linen and towels are also recycled and used as dust and cleaning clothes in housekeeping services. With The Ascott Limited set to open two more properties in Dubai by the end of 2018 (Ascott Culture Village and Citadines Culture Village), the company is putting ‘Green’ thinking at the forefront.


  • For every ton of paper recycled, 7,000 gallons of water, 380 gallons of oil and electricity to power an average house for six months is saved?
  • That the energy saved from one recycled aluminium can could operate a television set for three hours?
  • That the energy saved from recycling one glass bottle could light a 100-watt bulb for four hours?
  • That recycling a glass bottle causes 20% less air pollution, and 50% less water pollution than when a new one is made from scratch?
  • That recycled paper produces 73% less air pollution than if it were made from raw materials

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