Genesis is driving its luxury experience to new frontiers with the introduction of the ‘Valet Test Drive’ – a premium VIP test drive program that gives driving connoisseurs across the Middle East a chance to experience the Genesis of their choice at a time and place of their choosing.
With the Valet Test Drive program currently running in Kuwait and Bahrain, Genesis is looking to extend the unique service to the United Arab Emirates and Saudi Arabia later in 2019. This will enable even more Genesis enthusiasts to sample the seamless convenience of Valet Test Drive and the transformational benefits of the world-renowned Genesis experience.
“At Genesis, we strive to sell more than just a car; we are selling a premium lifestyle experience, which is customer-centric by nature and at the forefront of enriching drivers’ aspirations in new and innovative ways,” said Saad Belda, Regional Network Development Manager, Genesis Africa & Middle East .
“With Valet Test Drive, we have broken free from the conventions of traditional test drives, with customer convenience becoming a key priority and serving as the central element that drives the way we deliver our services. This is why our exceptional Genesis Valet Consultant is at your service – anytime, anywhere. We seek to provide a high end seamless Test Drive experience from enquiry to consultation on the best terms possible, and at all stages of the journey, from online to offline.”
By transforming the conventional elements of the test drive experience, the complimentary Genesis Valet Test Drive platform enables all Genesis enthusiasts or owners to enjoy a personalized, effortless, and seamless driving consultation from start to finish.
Upon scheduling a convenient Valet Test Drive via the dedicated enquiry form on the Genesis website, customers can benefit from a fully customizable VIP demonstration and product consultation, which covers every detail from time and place, engine selection, right down to a courtesy beverage of choice during the test drive. This enables enthusiasts to enjoy an up-close and personal opportunity with the design, performance, and luxury features of the G70, G80, or G90 models.
Delivered directly to their doors, a Genesis Valet product expert will arrive at the pre-arranged location to guide them through the many features and benefits that make Genesis the perfect blend of performance and luxury, as well as answer any questions they might have.
Customers can then test drive the vehicle to mimic the roads and environments most often encountered throughout their daily lifestyles. Whether typifying their daily commute, or swinging past home to park the vehicle in their garage, the Genesis Valet Test Drive is an innovative service that offers an elevated customer experience to match driving connoisseurs lifestyle aspirations.
Valet Test Drive builds on Genesis’ commitment to innovating its experiential activities to provide customers with a completely stress-free way to enjoy the Genesis model of their choice, in an environment of their choice, without needing to visit the nearest Genesis dealership.