WOW Awards and Convention Asia – a well-recognised business and recognition platform for MICE, LIVE Marketing and the Entertainment Industry, recently presented UAE=based telecommunications service provider – du, with a bronze award in the category of Experiential Marketing, at New Delhi in India. Multi-disciplinary marketing company Cheil received the award on behalf of du, presented for its Anghami activations, which took place at the 2016 F1 After Race Concerts at the du Arena, and included the world’s largest-ever Mannequin Challenge.
“We are honoured to have received such a reputable award for our efforts in experiential marketing. At du, we are dedicated to adding life to life to everyone in the UAE and our Anghami activation at the 2016 F1 was a great success and allowed us to demonstrate our commitment to bringing not only telecommunications to the people of the UAE, but much more. During the 2016 F1 After race Concerts, along with our partner Cheil - we successfully demonstrated our Postpaid Anghami plan to concert goers in an interactive and fun-filled way, and we are glad that our gesture was well received,” said Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du.
du hosted the After Race Concerts at du Arena in Abu Dhabi, where the telecom company introduced audiences to its exciting Postpaid Anghami plan and the possibilities of free unlimited music. du ensured audiences had a number of fun-filled first hand experiences with the plan, which included activations of Dance Cams, a Sing-a-long with lyrics on screens, and the largest ever Mannequin Challenge, where nearly 42,000 people took part. du strives to add life to life to people in the UAE and provided a number of dance participants with a free upgrade to the du Live! VIP Lounge.
The WOW Awards and Convention Asia is an initiative of EventFAQs Media - India’s premier multi-channel business platform focused on the events, entertainment, and experiential marketing industry. It is one of the largest business and recognition platforms for MICE, LIVE Marketing and the Entertainment Industry since 2009, celebrating WOW events and experiences.
