Thursday 29 October 2015

Dubai - MENA Herald: In a show that wowed audiences, HTC unveiled the latest stunning addition to its HTC One Family, the HTC One A9 at Coya at The Four Seasons on October 24. During the event Dima Ayad released a capsule fashion range which was absolutely inspired by the brilliant colors of the HTC One A9.

Neeraj Seth, Head of Marketing, HTC MEA, said, “Melding the best of HTC’s acclaimed design and innovation, this is a stunning, no-compromise smartphone that really stands out from the crowd. At HTC we build devices that become extensions of our customers’ lives. Today we’re taking that heritage of innovation to the next level, unveiling a phone that stands apart in a market increasingly dominated by a company which controls every aspect of your phone. To have inspired renowned fashion designer, Dima Ayad with our brilliant design story is a cherry on the cake.”

“I genuinely love the design story that every HTC device tells; as an ardent fan of the device, I was particularly inspired by the vivid colors of the HTC One A9. This capsule collection is a result of that inspiration and I am thrilled to be showing it at the launch of this very special smartphone,” said Dima Ayad.

Built for people who want a better choice, the HTC One A9 is a smartphone that draws on the natural beauty around us, by using rich, striking colors and unique finishes – an approach called “metalmorphics.” The elegant dual finish, available in Carbon Gray, Opal Silver, Topaz Gold and Deep Garnet, is painstakingly brushed with hairline detail and bead-blasted before the sides are polished, thus giving additional depth and richness that is unique to the smartphone market.

New curves, refined edges, and precision-cut ridges on the power button flawlessly combine with the super-thin metal frame giving the phone a natural and lightweight feel.

To protect your smartphone, pair it with the HTC Dot View™ II case, available in Obsidian, Deep Garnet, Sea Coral and Turquoise Blue. Its retro-inspired dot matrix cover reveals instant notifications, weather updates, caller ID and more, even while closed, and simple gesture controls bring music, flashlight, radio and voice recording tools closer than ever.

The HTC One A9 in Carbon Gray, Opal Silver, Topaz Gold and accessories will be available throughout the Middle East and Africa region, at retailers and operators, in early November. Garnet Red will be announced later in the year.

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