Dubai MENA Herald: International Expo Consults (IEC) part of Falak Holding, stated that the ‘Digital Signage’ industry is slated to grow exponentially in 2017 across the UAE and the Middle East region and is set to propel the retail sector. SGI Dubai is one of the most eagerly awaited events of the year in the region to cater to the needs of exhibitors and visitors in the signage, outdoor media, screen and digital printing industries. The show is being currently held at the Dubai World Trade Center – Halls 4, 5, 6, 7 and 8 till 17th January 2017.
Due to the upcoming projects and future developments in the region and globally, the international digital signage market is set to experience an upsurge and expected to touch US$20 billion by 2020. As per reports, the UAE digital signage market alone is pegged to grow at a Compound Annual Growth Rate (CAGR) of around 23% during 2014 - 2019.
SGI Dubai 2017 has several innovative digital signage products on display, for both outdoor and indoor deployment.
“Digital signage is considered to be more strategically beneficial in the market in comparison to static signage as the content which updates more often can be digitally be updated. Apart from being dynamic, digital signage has the capacity to be compatible with image capturing devices, imbedded touch screen and motion detection devices. The extensive utilisation across a vast gamut of industrial sectors as an efficient platform for interactive advertising and curtailed costs of installation, maintenance and purchase also predicts in the spiral growth and future of the signage market,” said Mr. Abdul Rahman Falaknaz, Chairman of IEC.
Also for the first time at SGI, Canon will showcase their XEED range of projectors range, offering full solutions targeting verticals of retail and hospitality. Visitors at the stand will be able experience a digital interactive wall which will have multiple projection through XEED WUX450ST (short throw) along with motion sensors, a digital mannequin where visitors can choose products and the digital mannequin would elaborate in detail and floor projections with content flowing on the floor with minimal installation cost and maximum usage of retail space.
Being the largest exhibition of its kind in the Middle East, SGI Dubai has exhibitors and visitors from across the world who mutually stand to benefit from each other’s presence. This mega event bring all the stakeholders under one roof where exhibitors and visitors can interact with sign makers, print and production manufacturers, architects, media agencies, real-estate developers and brand consultants.
“There are key flagship digital signage products on display for outdoor and indoor deployment at SGI Digital 2017 section which is an integral part of our show in our 20th edition. We have brought in key names of the digital signage world to the stakeholders to provide the right insights as promised. Some of the significant areas which unveiled at the show include: touch, multi touch, gesture control, mobile; augmented reality and social media integration; animated displays; digital score cards, display panels & technologies; video walls; and mounting systems,” said Mr. Falaknaz.
SGI Dubai 2017 is a one stop shop for the ever growing needs of signage (digital and conventional), graphic imaging, retail POP/SOS, screen and digital printing industries. Recognised as one of the pioneers in the trade shows in the region for over two decades, SGI Dubai showcases the current trends and technologies to a robust platform which brings thousands every year to the annual show.
Mr. Sharif Rahman, CEO, IEC mentioned, “In addition to the printing and digital signage sector, car enthusiasts in the UAE can witness live car wrapping demonstrations. Originally created as a medium for mobile advertising, car wrapping has turned into a fad and rapidly gaining popularity. The car wrapping industry has witnessed rapid growth in the UAE in recent years and this market is very much in the growth phase and has a tremendous potential. This platform definitely enables a vast market outreach apart from being an effective means of advertisement. The scope of the industry combined with the aesthetic appeal has been the main contributor for the latest upsurge in the demand for car wraps.”
The SGI Dubai 2017 show is hosting seminars and workshops conducted by industry experts. The show has a dedicated pavilion for the Digital Signage industry. The event welcomed over 400 global exhibitors from across 36 countries spread over 22,000 m2 and registered over 40 new exhibitors.