Zain Group and EXFO honored at 5G MENA awards

Wednesday 01 May 2019
Dubai - MENA Herald:

Zain Group, one of the region’s leading mobile network operators with a presence in eight countries and EXFO Inc. (NASDAQ: EXFO, TSX: EXF) the communications industry’s test, monitoring and analytics experts, have been jointly recognized with the 5G MENA award for Best Telecom Service Innovation.  

The award was presented at 5G MENA 2019, the largest event in the Middle East and North Africa region to focus on advancing and commercializing 5G networks. It recognizes the operator “winning in the Digital Revolution by utilizing existing technology capabilities or developing new ones to introduce new products and services for consumers and customers.”    

Highlights of the Zain Group-EXFO submission:

  • Solution name: Nova
  • Objective: Unlock the value of network data to enrich customer experience and boost data service revenues
  • Support CEM not only for network and service operations but also for business teams
  • EXFO and Zain collaborated on 40+ innovative use cases embedding AI and machine learning to improve end-user experience, raise customer satisfaction, fight against fraud and generate new revenue streams
  • Successful modeling for churn prediction at a rate above 70%
  • Data service adoption model helps Zain increase subscriber access to data services; measure and deliver superior customer experience; and monitor the impact of network optimization and marketing campaigns as well as associated revenues
  • The result of a partnership of more than 10 years spanning Zain’s 2G, 3G, 4G and 5G journey with EXFO’s test, monitoring and analytics portfolio

“Zain’s innovative digital strategy is built on solid customer experience management and evolving the existing telco core to maximize value,” said Khawla Al-Jaber, Zain Group’s Technology Strategy and Performance Director. “The customer intelligence provided by EXFO is one of the crucial factors in achieving this goal and in helping Zain turn this data into service differentiation and efficiency improvements that impact our revenues.”  

“EXFO has been Zain’s close partner for more than a decade, supporting their operations in technology and business transformations with our test, monitoring and analytics,” said Abdelkrim Benamar, EXFO’s Vice-President of Service Assurance, Systems and Services. “Using technologies such as AI and machine learning helps us take predictive analytics to the next level. Our customers get a deep understanding of an increasingly complex ecosystem; actionable insights to automate network operations; increased subscriber satisfaction; and the ability to monetize their investments. These are the foundations you need to do 5G right.”  

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