LG defines the pace of achieving an immersive viewing experience for the impending golden age of TV technology

Tuesday 21 November 2017
Dubai - MENA Herald:

Technology is evolving at an exponential rate and it is more evident in the television sector seeing how it has radically improved from standard definition to HD, Full HD, UHD, 4K and more. Furthermore, producers and directors are investing even more in the latest camera equipment to ensure their audience receives the best viewing experience, which is why at present it is OLED technology that it is setting the standard of excellence by which televisions will be measured.

LG continues to establish its presence in design leadership developing the most intuitive OLED and television to ensure that movie and TV enthusiasts get the absolute best and most immersive viewing experience with their range of OLED televisions that includes it’s LG SIGNATURE OLED W TV with its unique picture-on-glass design combined with the rich audio from its Dolby sound bar.

“Now with the rise of content-on-demand, it is more important to ensure that televisions need to be of the highest quality to ensure that movie and tv enthusiasts get to experience the content as the director intended it – with respect to colors and sound,” said Yong Geung Choi, President LG Electronics Gulf. “Not only that, televisions need to be equipped with technology that adapts to changing customer preferences – such as online streaming, impeccable sound and sleek design.”

Reports have stated that four in 10 MENA nationals watch online videos daily and the MENA region is ranked second in the world by number of daily YouTube videos views with more than 310 million views.

LG offers a range of diverse products streamlined to meet the customers ever evolving requirements. In addition, it also features products that are highly compatible with the technologies used by producers and directors of globally renowned shows like Game of Thrones to ensure that the show’s loyal fan base is able to enjoy every special effect as intended.

The sheer numbers of shows that are considered essential viewing as led some to speculate that we are entering the era of “Peak TV”. This abundance of quality programming has led to the rise of a new moniker “Prestige TV” which is reserved for shows that have cinematic and artistic ambition.

The rise of streaming services and continued investment in high-concept programming from traditional players has combined with a strong interest in sports and other live events to ensure that the television – and in fact smart televisions - will remain at the epicenter of culture across the globe – further encouraging people to celebrate World Television Day.

LG’s smart TVs come equipped with the revolutionary webOS platform, providing users with instant access to a wide collection of content from live programming to popular streaming services such as Netflix, Hulu, YouTube and Amazon Prime Video. webOS works in tandem with the ergonomically designed magic remote to put the entire potential of LG’s smart TVs at the user’s fingertips.

While it was once believed that the rise of computers and smartphones would topple the TV from its throne, TVs have instead integrated the internet connectivity and interactive features of these newer technologies to secure their spot at the top. Recent advances in picture and audio rendering technologies are further pushing the envelope to transform the home viewing experience.

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