As the UAE remains at the forefront of embracing the latest technological trends and advancements, Burj Khalifa is teaming up with HTC Vive and Dubai Future Accelerators—an initiative of Dubai Future Foundation—to further business opportunities within the VR ecosystem across the Middle East and Africa.
As part of the collaboration, VR developers across the MEA region and internationally are invited to participate in a one-of-a-kind competition to build world-class VR content themed around the Burj Khalifa, the world’s tallest tower. The VR experience that ultimately wins the competition will also go on Viveport - the leading app library for VR content powered by HTC Vive and accessible to Vive users globally.
Participants will get exclusive access to Burj Khalifa premises and stunning high-definition footage of the building itself. Dubai Future Accelerators will also offer access to an incubator center and fully set-up VR hub situated at Area 2071, as well as office workspaces, throughout the project. HTC Vive is the VR partner for the program, and its latest premium VR system the Vive Pro will be the official VR device for the competition. Furthermore, HTC Vive will assist developers with full tech support, expertise, and mentoring throughout the competition.
H.E. Khalfan Belhoul, CEO of Dubai Future Foundation said, “In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Dubai Future Foundation aims to create and environment which encourages and welcomes innovation and creative thinkers to further position Dubai as a hub for innovation and a testbed for emerging technologies. He further added, having Dubai Future Accelerators support this initiative and challenge is a testament to our ongoing efforts of attracting global talents and fostering a collaborative ecosystem.
Ramit Harisinghani, VP and head of Middle East & Africa at HTC Vive, commented: “Today VR is being embraced across industries—and at a government level—for its ability to unleash human imagination in entirely new ways. Strategic content and brand partnerships are helping to bring more exciting VR experiences to the mainstream, as is evident in this latest developer competition. We are committed to developing the VR ecosystem and proud to pioneer original platforms for developers to conceptualize, build and commercialize their VR ideas.”
Commenting on the collaboration, Ahmed Al Falasi, Executive Director - Group Operations, Emaar Properties, said: “With the introduction and popularity of the Virtual Reality experience that was unveiled for visitors to At The Top, Burj Khalifa, the world’s highest observation deck, further developing the VR ecosystem will open new opportunities for the region’s leisure sector. By hosting the event in Burj Khalifa, we are underlining our commitment to promoting advanced technologies and driving the spirit of innovation among our talented young people.”
Saeed Al Falasi, Executive Director of Platforms of the Future at Dubai Future Foundation, said: “In line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister and Ruler of Dubai, to transform Dubai into a global hub for innovation and provide a test bed for emerging technologies, the HTC Vive and Burj Khalifa challenge provides a healthy competition in the VR ecosystem, and engages relevant stakeholders in creating cutting-edge VR experiences. We look forward to working together and creating a next level visitor experience through the use of VR technology and creative VR content.”
The competition will be done in three phases. Participants will first be asked to submit their profile and previous VR content app samples. The second phase will involve a shortlist of competitors who are then challenged to develop a storyboard of their big idea. The competition will conclude by the spring of 2019 in which a final winner will be selected among the competitive submissions and given the chance to bring their vision to life.