Huawei presents a retrospective of Rami Kadi’s technology inspired couture creations

Thursday 13 October 2016

Riyadh - MENA Herald: On the last night of Huawei Arab Fashion Week, Huawei presented a retrospective of renowned Lebanese designer Rami Kadi’s technology inspired couture creations.
The looks celebrate the synergy between fashion and technology and the ten pieces were selected from the Parades Nuptiales, Illusions Exquise, and Lucioles Glow in the Dark collections.

As a title sponsor of the third season of Huawei Arab Fashion Week, Huawei set out to elevate the standard for design in the technology landscape and Kadi’s creations were the ideal choice for this. Each of the stunning pieces on display at the Huawei lounge reflected the natural harmony between design and innovation, a notion that Kadi himself believes will fuel the future of fashion.

From luminous textures to 3-D silk braiding, the creations were a direct result of Kadi’s passion for details, cutting-edge development techniques and careful selection of material. The thematic pieces are hand embroidered using shimmering textures made from silk, metallic threads, ribbons, sequins, and raffia to create looks that reimagine the identity of femininity and exploration.

Commenting on the collaboration, Huawei Regional MEA Marketing Director Myriam Benaroya said, “As the fashion industry continually incorporates technology into the motif of their designs, this will open up new opportunities for companies to venture towards collaborative ideas, much like this one. Rami Kadi is a prime example of how fashion and technology can come together to set a new standard in design and we are so excited to present him as a Huawei designer this season.”

The third edition of the Huawei Arab Fashion Week (HAFW) was held from October 6-10, 2016 at The Meydan Hotel where ready-couture international and regional designers showcased their Spring/Summer 2017 collections.

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