Dubai - MENA Herald: AcqualiveGroup, an established Brazilian producer of crisp, pure, alkaline water, signed an exclusive distribution agreement today with INDEX Trading & Investment (ITI), a member of INDEX Holding, on the sidelines of their participation in the SIAL Middle East exhibition taking place in Abu Dhabi National Exhibition Centre – ADNEC.
The agreement was signed by Mr. Mauro Mumbach, CEO of AcqualiveGroup and Eng. Anas Al Madani, Vice-Chairman and Group CEO of INDEX Holding. Through this agreement, INDEX Trading & Investment will be the exclusive distributor of SOLO water of Brazil, pure natural mineralized water with alkaline, in the UAE, Middle East, and North Africa region.
SOLO Water originates from the Guarani Aquifer, the largest body of groundwater in the world, and is located in east-central region of South America with 70 % of its area in Brazil. This reservoir of groundwater gigantic proportions occupies an area of 1.2 million square kilometers with permanent reserves of 40 trillion cubic meters of water.
Commenting on this agreement, Mr. Mauro Mumbach, AqualiveGroup CEO said: "Considered the ‘Country of Water’, Brazil has the largest underground reserves and the largest river basin on the planet. Our satisfaction in bringing the world a little of this wealth is immense, especially with the singular difference of SOLO water. The opportunity to launch the product in partnership with, a solid company with strong presence in one of the most promising markets today, makes us believe in valuable business opportunities and contributing to the improvement of health around the world."
From his side, Eng. Anas Al Madani, Vice - Chairman and Group CEO of INDEX Holding, said: “We are very glad to partner with one of the leading companies from Brazil like AcqualiveGroup, to import premium bottled water to the Middle East. This partnership agreement comes in line with our strategy at INDEX to develop and build relationships with international key market players and to always introduce unique products from around the world to the region.”
Eng. Anas Al Madani continued on saying: “This agreement also reflects our commitment to contribute towards the UAE’s economic growth by supporting the growing water business. According to a report from the Gulf Organization for Industrial Consulting (GOIC), bottled water consumption in the GCC is slated to increase by 50% to more than 21 billion liters by 2020.”
AcqualiveGroup commenced its operations in 2010 as a fully Brazilian company specialized in processing water that has over 20 stores, owned and franchised, covering all regions of Brazil and working toward the same goal: to promote health and well-being through purified and alkaline water, which is an essential component for health.
INDEX Trading & Investment (ITI) commenced its operations in 1983 as a comprehensive trading company that specializes in marketing, distribution and providing services for a variety of products in the Middle East and North Africa. ITI provides exclusive partnerships that allow their partners to make strategic and profitable investment in various sectors in order to bring business opportunities and returns to their partners.