Technology Innovation to Transform Men’s Tailoring Experience at The Custom Shop New York

Sunday 14 February 2016

Dubai - MENA Herald: The Custom Shop New York, the region’s first contemporary bricks-&-clicks tailor, is set to revolutionize the bespoke tailoring experience for men, by using its proprietary body scan technology to eliminate manual errors and time-consuming aspects of the process to deliver on-trend tailoring to discerning gents through technology innovation.
The body scan machine which is 76% more precise than a manual measurement, will be available exclusively by appointments at the tailors’ newest studio at The Beach Centre, along Jumeirah Beach Road starting March 2016.
Combining online accessibility with shop-front reliability, through its network of stores across UAE, The Custom Shop New York will offer customers the flexibility to schedule follow-up appointments and pick up their garments from a preferred location, based on their convenience.
The edgy tailors will help customers push the envelope on style and incorporate the latest trends into their designs, through offering modern cuts and versatile fits. Additionally they will offer services including personalization, monogramming, repairs and alterations, to become a comprehensive provider of tailoring services.
In a bid to simplify this experience, The Custom Shop New York has designed it around its customers. At the studio, customers will register to create unique online profiles which serve as long term records. Once they undergo the body scan, their measurements will be saved on their profiles, which would track their purchase history.
Eventually, an innovative web-based tool will serve to make preemptive recommendations and styling suggestions about accessories to complement the garments they are having tailored, based on patrons’ purchase history.
Through eliminating the need for multiple appointments and fittings, the concept will make fewer demands of their patrons’ time and bring speed and efficiency to the process. Additionally, the body scan technology will offer results on BMI, fat percentage and water retention as value add data to help customers remain watchful about their health.
Offering suits ranging from AED1,695 to AED2,895, the concept will also house a vast array of trendy accessories including silk ties and pocket-squares, cuff-links in sterling silver, handkerchiefs and socks available in-store and online on The Custom Shop New York is also proud to exclusively house popular Italian luxury suiting brand Guiseppe Albertelli, as well as accessories from the creative Ateliers of Faraini and Ludhian.
The Custom Shop design studio at The Beach Center is open Saturday to Thursday, from 11:00am to 7:00pm. All other branches are open seven days a week from 10:00am to 10:00pm. For more information, please contact the head office on 04 801 9266.

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