Mall of the Emirates, Majid Al Futtaim’s luxury retail and lifestyle destination, is set to host the eighth edition of World of Fashion in October as part of this year’s Autumn/Winter season. The annual style event has become a firm favourite in Dubai’s fashion calendar as industry insiders and fashion enthusiasts descend on the mall to shop the latest collections and enjoy a multitude of creative showcases, intimate presentations and celebrity appearances.
Known for its exclusive designer boutiques and mix of fashion brands, the Autumn/Winter season at Mall of the Emirates kicks off on September 24 with daily offers and prizes worth AED 10,000 every day for shoppers to put their best foot forward in the latest AW17 collections.
This year, Mall of the Emirates have developed the World of Fashion app giving customers exclusive access to events, tickets, trends, House of Bazaar and SIMPLY Dubai. Stay tuned for news on how you can use the malls’ latest mobile innovation to stay up to date with World of Fashion 2017.
The mall’s signature fashion event, will be home to House of Bazaar, a beautifully curated experience in partnership with Harper’s Bazaar Arabia from October 10 to 14. Visitors will be invited to step inside the pop up installation where the season’s most coveted fashion, lifestyle, beauty and wellness comes to life. Now in its third year, the house will have several exciting additions and surprises such as an updated aesthetic reflecting architectural and interior design trends, and guests will be invited to an exclusive appearance by one of fashion’s most talked about international names - watch this space for upcoming announcements!
On October 12, fashion insiders, industry peers, aspiring digital influencers and fan followers are invited to attend the second SIMPLY Dubai conference. The premier US-based conference, launched exclusively for the region during World of Fashion 2016 is a meeting of digital and creative minds where guests can listen to high-profile, international digital influencers share their insights, network with peers, learn about the industry and make lasting business connections.
The full line-up of guest speakers, style icons, celebrity designers, workshops, exhibitions, trends and luxury brands participating this season will be announced soon. Follow Mall of the Emirates on social media for all the latest updates on the World of Fashion.
