L'azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East has today signed a strategic partnership with Pure Gold Jewellers, one of the major retailer in the region.
The partnership will allow L'azurde's intricate gold jewelry designs to be sold through Pure Gold Jewellers extensive network of retail stores across the GCC, giving Pure Gold Jeweller’s customers the opportunity to purchase quality gold jewellery pieces crafted by L'azurde.
Selim Chidiac, Chief Executive Officer of L'azurde Company for Jewelry and Karim Merchant, Managing Director and CEO of Pure Gold Jewellers, signed the agreement on the 12th of October in UAE, Dubai.
Commenting on the partnership, Selim Chidiac said: "The UAE jewellery market is one of the leading and most promising jewellery markets in the world. The launch of our gold jewellery line at Pure Gold Jewellers demonstrates the growing interest and demand for L'azurde's genuinely unique collections that go beyond the beauty of design. We are pleased to have confirmed this agreement with Pure Gold Jewellers and firmly believe that the partnership will contribute further to L'azurde's business and the future potential for further growth and success.
Karim Merchant, Managing Director and CEO of Pure Gold Jewellers said: "We are excited about the introduction of L'azurde gold jewelry collections in our top stores. Pure Gold Jewellers strives to fulfill all its customers' requirements and so the introduction of a high quality and uniquely designed gold collection by L'azurde came as a natural fit to our own range of top diamond jewlery collections. This step will help us provide our customers with all their jewelry needs in diamond or gold jewelry products."
As part of the partnership, L’azurde will also be producing an exclusive collection to be sold through Pure Gold Jewellers stores across the GCC.