Azadea Group Expands Footprint Across MENA with New Openings in Mall of Egypt

Wednesday 22 November 2017
Azadea Group opens Zara in Mall of Egypt
Cairo - MENA Herald:

Premier lifestyle retail company Azadea Group, continues to affirm its position as a master franchisee across the Middle East & North Africa, with the latest opening of 12 outlets in Cairo’s Mall of Egypt. The new stores bring Azadea Group’s presence in Egypt to 63 stores across the country.

The Mall of Egypt – owned and managed by Majid Al Futtaim – is the first shopping destination of its kind in Egypt, offering a shopping experience that is transforming the country’s retail landscape. The mall, which officially opened in March this year, spans a retail space of 165,000 square metres and includes internationally recognised brands from the Azadea Group, including; Zara, Zara Home, Virgin Megastores, Stradivarius, Paul, Bershka, Massimo Dutti, Oysho, Pull and Bear, Sunglass Hut, I AM and Punt Roma.

With a track record spanning well over a decade in Egypt, Azadea Group has operated its portfolio of stores in all major retail malls across Cairo and Alexandria, including City Stars Mall, City Centre Alexandria, Cairo Festival City Mall and City Centre Maadi, among many others. With its latest presence in the Mall of Egypt, the Group expands its retail network across the MENA region to over 650 stores.  

Marwan Moukarzel, Deputy Chief Executive Officer at Azadea Group said: “Egypt is an important market in the Middle East, and we are proud to be expanding our footprint in the country through the Mall of Egypt. He adds: “With a firm commitment to contribute to the country’s retail evolution, our presence in the Mall of Egypt is an opportunity for us to further extend our promise to provide our people with differentiated lifestyle experiences.”

The Azadea Group has been operating across the Middle East & North Africa for 40 years, and currently represents over 50 well-known, contemporary lifestyle brands in 13 markets.  The group is recognized for its deep understanding of the region’s retail landscape, and enjoys long-standing partnerships with both franchisor brands and its supplier as partners.

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