Al Tayer brings leading contemporary brand VINCE to the Middle East

Sunday 21 February 2016

Dubai - MENA Herald: Al Tayer Group is pleased to announce its partnership with VINCE (NYSE:VNCE), to open the leading contemporary’s brand’s first retail stores in the Middle East at CITY WALK and Mall of Emirates in Dubai, United Arab Emirates.

The first VINCE store will open in February 2016 at CITY WALK marking a significant step within the brand’s global expansion strategy. The Mall of the Emirates store is scheduled to open in April 2016 within the new mall expansion, created to deliver shoppers with a comprehensive retail experience featuring leading international luxury and contemporary fashion brands.

“We are delighted to be entering into a new business partnership with New York brand VINCE to expand their presence in the Middle East. VINCE is a global reference in contemporary fashion and we are confident this is a category with opportunity for strategic growth in our local market. Opening at key retail locations and with the same attention to detail the brand conveys internationally from store design, product selection and marketing, VINCE will provide the finest customer experience to the Dubai shopper,” said Khalid Al Tayer, CEO – Retail, Al Tayer Group.

Craig Samuelson, VINCE Vice President of International says: “Launching in the UAE represents a vital step in the expansion of our global business. Over the past decade, Dubai has matured into a luxury retail hub that attracts a very sophisticated customer – both local and tourist – presenting great opportunity for VINCE. We are fortunate to have Al Tayer as our partner, and look forward to tapping into the potential of this key region with their expert support.”

The new concept stores will echo the brand’s modern and timeless aesthetic. Based on the design concepts of VINCE’s U.S. stores, the Dubai locations will adopt a minimalist, open space approach, with clean lines and a tasteful palette of cool tones of grey and white with accents of deep blue and muted bronze. The stores will showcase the Spring / Summer 2016 men's and women’s ready-to-wear, footwear and handbag collections.

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