Dubai - MENA Herald: Borouge, Borealis and NOVA Chemicals each share a foundation of growth through innovation and a steady commitment to maintaining their engagement along the entire value chain. They now invite their individual customers and partners to “Join Our Journey” at K Fair 2016 Düsseldorf, Germany. What awaits them is an enhanced customer experience across global markets filled with leading-edge innovation, the development of exciting new applications and ongoing strategic expansion.
Borouge, Borealis and NOVA Chemicals are three leading providers of chemical and innovative plastics solutions. As legally separate entities, the companies operate independently. Each shares the strong, stable backing of their respective owners, the Abu Dhabi National Oil Company (ADNOC), the International Petroleum Investment Company (IPIC) and OMV. The advantages of belonging to a global family of polyolefins companies are clear: a global scale of operations, feedstock integration, proprietary technologies and access to international markets. Borouge, Borealis and NOVA Chemicals are each well positioned to expand their global business.
K Fair 2016 is the ideal locale to spotlight our dedication to innovation, applications development and ongoing expansion through investment. It is also a good opportunity to deepen existing customer relationships and develop new ones. Thus Borouge, Borealis and NOVA Chemicals invite K Fair attendees to “Join Our Journey” and pay a visit to stand A43, located in Hall 6. The joint stand offers a generous hospitality lounge and ample conference room space. A dynamic video wall, digital information points, and a selfie photo booth are points of interest along a journey of innovation across the globe. Certain to please the crowd is the Opel Astra, 2016 European Car of the Year, showcased at the stand.
Borouge: Solutions for fast growing economies
Asia is the growth engine of the future; home to 64% of the global population, to 37% of the global economy, and home to Borouge. This region is experiencing continued population growth, urbanisation, expanding middle class and economic advancement. It’s these factors that define and drive Borouge’s growth strategy.
Borouge: Differentiation at scale
Borouge has achieved a step-change in its innovation capability with the establishment of world-class research and development facilities in Abu Dhabi, UAE, and Shanghai, China. This innovation focus is reflected in Borouge’s redesigned marketing approach, which drives toward greater industry partnership and serving the broader needs across the value chain. This industry-led approach has guided the development of numerous value-adding solutions; such as Borouge’s diffused-light Borstar® based greenhouse film solution that enables profitable and efficient greenhouse farming. It’s also led the creation of Borstar® RA140E, the PP water pipe system solution that delivers safe and healthy drinking water and improved system reliability.
Borouge launches 2021 Sustainability Goals
Borouge has launched its 2021 Sustainability Goals to increase its focus on specific drivers of performance and further commitment to its long term social responsibility, environmental stewardship and economic growth. A few examples include:
Implement a Responsible Sourcing Code of Conduct at our major suppliers to support our customers’ reputation
Decrease Customer Complaints by more than 40%
More than 50% of our innovation projects have a minimum Product Sustainability Index of 70%
Increase our proportion of New Product Sales to 20%
Borouge 3 expansion complete
Following the successful start-up of the Borouge 3 project in 2015, Borouge’s site in Ruwais, UAE, is now the world’s largest integrated polyolefins complex, with production capacity having more than doubled to 4.5 million tonnes. The first ever commercial sales of Ruwais produced LS4201R XLPE solutions have recently been completed, marking the latest milestone for the expansion phase. Used in insulation applications for medium voltage energy cable systems, LS4201R is produced in the new XLPE facility at Ruwais under the same exacting quality standards and advanced Borlink™ technology platform as the Borealis plant in Stenungsund, Sweden. Customers are expected to reap significant benefits in the form of enhanced consistency and reliability of supply.
“When we invite our customers to ‘Join Our Journey’ we are also urging them to collaborate with us and become partners in innovation,” explains Wim Roels, Chief Executive Officer, Borouge Pte Ltd. “Borouge continues its commitment to creating value for customers, the industry, and for society as a whole. The establishment of our Innovation Centre in UAE, the expansion of our Application Centre in China, and the realignment of our marketing organisation to be more application focused are strong examples of our commitment to delivering innovative and sustainable solutions. With the completion of our production expansions in UAE and China, and enhancements to our logistics network, we are well positioned to deliver differentiated polyolefin solutions to our global customers.”
Borouge and Borealis showcase lightweight solutions with the 2016 European Car of the Year at K Fair: Borouge and Borealis supply lightweight polypropylene (PP) compounds for all specified interior and exterior Opel Astra applications. This new model contains approximately 35 kg of low density PP supplied by Borouge and Borealis. The companies were selected for this project thanks to the high level of product quality and excellent technical support, but also due to the global availability of products, made possible by manufacturing facilities in Europe, Brazil, the United States, and China.
Borealis launches a new grade in its portfolio of polypropylene random crystalline temperature (PP-RCT) pipes: Now commercially available in Europe, the new grade RA7050-LG is an important expansion of the pioneering and superior Borealis PP-RCT portfolio. The improved performance and properties of this grade fulfil market demand along the entire value chain for sophisticated applications industrial heating and cooling, including building risers as well as heating, ventilation and air-conditioning (HVAC) systems.
NOVA Chemicals to start up first LLDPE reactor in the Americas in a decade: In September, NOVA Chemicals announced the mechanical completion of its PE1 Expansion project – a third gas phase reactor at the company’s Joffre, Alberta site. Start-up is expected in the fourth quarter of 2016 and commercial sales will ramp up through 2017. NOVA Chemicals is proud to once again be the first mover, completing a new LLDPE plant that will utilize natural gas liquids feedstocks resulting from shale gas development in North America.
NOVA Chemicals opens expanded Centre for Performance Applications in Calgary, Alberta: In May of 2016, NOVA Chemicals celebrated the grand opening of its expanded Centre for Performance Applications. The Centre is a hub for PE product and applications development and helps enable customers to get to market faster with new and better-performing products. Investments include a nine-layer blown film extrusion line, a wide range of converting equipment and testing labs, as well as dedicated suites for customers to work jointly with NOVA Chemicals’ technical experts. This enhanced facility allows NOVA Chemicals to continue to improve collaboration, innovation and the overall customer experience.
NOVA Chemicals – Shaping the customer experience through collaboration, innovation and growth: NOVA Chemicals continues to invest in facilities, product technology and future growth opportunities, positioning itself to be the polyethylene market leader in the Americas. The company is working towards a new PE plant build in the next five years using its proprietary Advanced SCLAIRTECH™ technology. “We aim to help shape a world where products are even better tomorrow than they are today, and that starts with having the right assets to enable our customers’ success,” stated Chris Bezaire, Senior Vice President, Polyethylene. “By working alongside our customers to create innovative resins, structures and applications, we firmly believe we will help our customers succeed – and grow the market beyond where many assume it can go.”
