Sharaf Exchange Launches Digital Loyalty Program with Bebuzzd

Thursday 12 April 2018
Suresh Kumar, CEO of Sharaf Exchange with Mujeeb Rahman, COO of Bebuzzd
Dubai - MENA Herald:

Sharaf Exchange, a premier exchange house operating for 22 years in the UAE and Bebuzzd, a multi-store digital loyalty/customer retention program based in Dubai, today announced their strategic partnership on Sharaf Exchange’s exciting new customer loyalty program - Usrati. Usrati offers unparalleled benefits to members including a large number of deals and offers, emergency flight ticket coverage and exclusive promotions. As a part of this partnership, Bebuzzd will power Usrati’s deals section, which allows clientele to earn and redeem points for numerous rewards across the UAE, for their regular transactions with Sharaf Exchange.

This partnership between Sharaf Exchange and Bebuzzd makes Usrati a comprehensive benefits program. Bebuzzd technology assists Sharaf Exchange in building customer relationships and retaining loyal customers. For every regular customer transaction, Sharaf Exchange customers can earn Sharaf Points within the Bebuzzd app. These points can be easily redeemed to get rewarded with choices from over 400 selected Bebuzzd-partner deals. Bebuzzd, a mobile-based application, operating on both iOS and Android platforms, is a one stop loyalty program marketplace for users, and a customer engagement and acquisition platform for businesses.

On the launch, Mr. Suresh Kumar, CEO of Sharaf Exchange said “Usrati has been launched with significant thought to provide maximum benefits to every customer of Sharaf Exchange. Our partnership with Bebuzzd provides an excellent technology platform, to operate Usrati in a simple and easy manner, while keeping it the best in value for customers.”

Speaking on the association, a delighted Mr. Mujeeb Rahman, COO of Bebuzzd said, “Our partnership with Sharaf Exchange will provide the brand an edge over the rest. In a competitive industry, Sharaf is introducing ways to build stronger relationships with their loyal customers. Sharaf Exchange has its network of branches at high end streets and major public places such as malls and airports, thus providing a range of choices at the most competitive rates in remittances and currency exchange. Associating with such a valued brand will be a great addition to our current clientele. “

The Bebuzzd ecosystem consists of a manager level app, a store app and a customer app. Customers receives offers and rewards from merchants who have joined the Bebuzzd program. The advanced technology used by Bebuzzd enables clients to customize their offerings on the basis of customer preferences with their brands. It allows businesses to promote their products and services through the app, with just a click. Bebuzzd understands the critical importance and value of loyal customers as the most significant ROI of expanding a customer base.

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