DELIVEROO EDITIONS: DRIVING THE COMPANY BEYOND DELIVERY BY REDEFINING ACCESS TO THE VERY BEST FOOD

Saturday 08 April 2017

Dubai - MENA Herald: Deliveroo today launches Deliveroo Editions, a revolutionary platform that will enable hundreds of restaurants to reach new customers in cities around the world, without needing a high street premise.

Customers across the world will gain access to over 300 leading restaurants as Deliveroo Editions brings chefs and restaurateurs to new locations in cities across the world. The first Deliveroo Edition will launch in the UAE later in 2017, with one of the first restaurant partners being PINZA, a locally grown concept that has become known as the master of the wholesome, hand-kneaded pizza.

Deliveroo Editions gives restaurateurs the chance to launch, expand and test new innovations with delivery-only offerings, and are the result of extensive market analysis drawing on the unique data available to Deliveroo.

Using its own technology, Deliveroo can identify specific cuisines missing in an area, identify customer demand for that missing cuisine, and hand-pick the restaurant brands that are most likely to appeal to customers in that area.

The roll-out will see Deliveroo providing restaurant partners with an infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch delivery-only menus catered to local tastes.

Tamer Elkhayat, Managing Director and Founder of PINZA – a Deliveroo Editions partner – commented:
“Our experience working with Deliveroo has been a phenomenal one; we launched almost at the same time and grew our market share together. We work very closely with Deliveroo on coming up with different ideas on how to ensure our customers are happy. We decided to join Deliveroo Editions because it is an innovative concept and a great opportunity to spread our reach and make PINZA available to more areas throughout Dubai with quick delivery and great customer service. Being part of Deliveroo Editions is a no brainer – Deliveroo is making the dream come true. No headache in sourcing a location, licenses, drivers for delivery or sourcing kitchen equipment – Deliveroo is taking care of that and our part at PINZA is to ensure that we make this project a successful one.’

Deliveroo Editions will also mean customers who want access to food from restaurants that have yet to open in their town or city will be able to access their menus to enjoy at home – cooked by chefs employed and trained by the restaurants themselves.

Will Shu, CEO of Deliveroo, commented: “Deliveroo Editions makes good on our promise to widen access to the world’s best food. By partnering with some of the top restaurants in the business – from unique independents to high-street favourites – we’re ensuring that people have access to incredible food on demand.”

“By drawing on the unique technology that motors Deliveroo, we are able to identify gaps in the market and curate bespoke restaurant selections, meaning more choice for customers and the chance for our partners to scale. This is the biggest development in the market since Deliveroo first launched.”

The international roll-out comes after successful trials conducted in the United Kingdom with leading restaurants, new food start-ups and Michelin-starred restaurateurs. The trial resulted in thousands more deliveries for local riders as well as work for over 100 full-time restaurant employees.

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