Emirates Motor Company gears up for the Abu Dhabi Cycling Tour

Wednesday 07 October 2015

Abu Dhabi - MENA Herald: Emirates Motor Company (EMC), the authorised distributor of Mercedes-Benz in the Emirate of Abu Dhabi and the flagship company of Al Fahim Group, has announced its tie-up with the inaugural edition of Abu Dhabi Cycling Tour race as the Official Car Sponsor. The Abu Dhabi Cycling Tour is set to run from 8 to 11 October in Abu Dhabi.

As part of its sponsorship support, EMC will deploy 48 luxurious Mercedes-Benz 2015 models, including ML class vehicles with fixtures, as well as C class and S class luxury cars to facilitate the transportation of teams, race organisers and officials for support, logistics, and general transportation requirements throughout the event. The sponsorship is part of EMC’s corporate social responsibility through joining hands with leading entities to promote healthy living lifestyles among Abu Dhabi residents.  

EMC has been gearing up for the race with installing roof racks on the Mercedes-Benz vehicles for the cyclists to utilize throughout the four-day race. Representatives from the cycling teams dropped by EMC’s Airport Road Showroom earlier in the week to pick up the co-branded premium Mercedes-Benz vehicles and meet the EMC team.  

Mr. Frank Bernthaler, Chief Executive Officer of Al Fahim Automotive, said: “We are delighted to support the inaugural edition of the Abu Dhabi Cycling Tour. Our partnership articulates our continued commitment to supporting different sporting events in Abu Dhabi, while highlighting the latest range of Mercedes-Benz vehicles that continue to gain a huge uptake among the youth and driving enthusiasts in the UAE.”

EMC will leverage its agreement with Abu Dhabi Tour to launch the versatile Mercedes-Benz GLC, the most advanced SUV in its class that combines a modern SUV design with functionality and agility. The car’s debut is set to take place at Town Square in the Yas Mall Abu Dhabi during the event from 8 to 11 October 2015.

Mr. Nassim Mourani, General Manager of EMC Passenger Cars, added: “Mercedes Benz GLC class is an unrivalled all-terrain SUV available in two models, the GLC 250 4MATIC and the GLC 300 4MATIC. We are set to display it at our stand in Yas Mall to offer people a first-hand experience of the car and a sneak peek into its features. We welcome all car enthusiasts to visit the stand and experience the sporty agility, optimum comfort and outstanding off-road capabilities offered by this modern and athletic SUV.”

Succeeding the GLK class, the all-new GLC is much more spacious and refined, signifying an evolution for the second generation Mercedes-Benz mid-range SUVs. With its outstanding urban design, cutting-edge technology, off-road capabilities and ultimate driving comfort, GLC fits seamlessly with any lifestyle, and is equally at home on a family trip or off-road adventure with friends or simply to take that leisurely drive around the city.

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