Careem Challenges Uber to a DANCE-OFF in Lebanon

Monday 16 October 2017
Dubai - MENA Herald:

This is the dance-off of the decade. We are calling out UBER (Yes, Uber) for a Dance Off on Sunday October 22nd at 4 pm in Beirut Souks.  You can’t really go wrong a with dance battle, can you now? Everybody knows how to dance, right?

It is really ground breaking and out of the norm for one brand to challenge its counterpart. People tend to compare us; in their mindset “Careem versus Uber”. This is natural knowing that we’re in the same industry. But competition is essential and healthy to keep us growing. This is what we need for us to disrupt the transportation industry in Lebanon and serve YOU better.

We decided that if people want to compare us, let’s take it down on the ground and have fun while doing so. Knowing that we are in one of the most diverse markets in the Middle East, we aim at giving you an example of what it is to understand each other’s differences and accept one another.

So, hey Uber! Let’s settle this old school way.

The event/dance-off will be broadcasted on Facebook live, making sure it’s sharable so that everyone in the world can see how Green vs. Black dance their differences away & how fun a competition like this can get. Join us, dance with us & turn your Sunday into a fun day!

The winner will be chosen based on cheering for the dancers the number of “Careem” comments on the live videos on social media. If Uber decides not to show up we will be announced the winners automatically (winners of people’s hearts too!)

Careem is bold and creative! We wow, we collaborate and we win! This is what we believe in.

We wish them all the best!

Join the conversation on all social media channels on @careemLeb. Use hashtag #CareemDanceOff & let's break the internet!

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